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MI PARTICIPANTS ROLL OUT A NEW VIDEO TO PROMOTE SUSTAINABLE TOURISM AND BOOST ECONOMIC RECOVERY

Sustainable Energy and Environment
After taking part in the webinar and training program, which is sponsored by Yunnan Provincial Government of P.R. China and organized under “Promoting Resilient and Sustainable Tourism for Post-COVID 19 Recovery in the Lancang-Mekong Countries” project, participants from the government and private sectors rolled out a new video to promote sustainable tourism and boost economic recovery in the Lancang-Mekong region. This video is part of a project which saw participants assigned to creatively implement an action plan based on the varying situations in Lancang-Mekong countries.

Consolidated from outputs of 6 country action plans, the five-minute video provides a short introduction to four key sustainable tourism concepts, namely eco-tourism, community-based tourism, responsible tourism, and smart tourism. Following the COVID-19 pandemic, the tourism sector in the region is facing unprecedented challenges in ways we cannot imagine. With tourism a major contributor to GDP, economic losses across the six countries are staggering. 

In an effort to boost recovery, sustainable tourism emerges as an imperative to sustain livelihoods, bring back tourism in a more sustainable way, and increase resilience in tourism-related industries.

Watch the short video to feel inspired to travel and contribute to the sustainability agenda!  www.youtube.com/watch?v=u9g69NuditU

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.