TRAINING OF TRAINER (TOT) ON TRADE PROMOTION

Trade and Investment Facilitation

Phnom Penh, Cambodia (May 2016) – Mekong Institute (MI) has conducted a Training of Trainer (ToT) on Trade Promotion at the Ministry of Commerce (MoC) of Cambodia in Phnom Penh on May 9-12. 2016. The training is part of the ongoing project on Trade Curriculum Development under the multi-donor funded Trade Development Support Program by the World Bank, Asian Development Bank, UNIDO, the European Union and Danish Development Agency (DANIDA). Under this project, MI has developed 16 trade related training curricula and it is tasked to introduce the training curricula through ToTs to build capacities of the core staffs of Trade Training and Research Institute (TTRI) and officials of the MOC. 

The second training of trainers (ToT) on Trade Promotion was attended by a total of 36 officials representing TTRI, MoC and provincial departments of commerce. The ToT focused on four training packages in a condensed format on Market and Product Development, Market Intelligence, Trade Promotion Events and Private Sector Development. 

H.E. Reach Ra, Under Secretary of State of MoC inaugurated the training by welcoming all the participants. He highlighted the importance of capacity building as Cambodia is facing a variety of development opportunities as well as challenges. He mentioned that the MoC has been making consistent efforts to promote trade through various initiatives such as establishment and expansion of Special Economic Zones (SEZs) and implantation of the “4 P (Price, Product, Promotion and Place) Strategy” to ensure the market dynamics and trade diversification. 

The ToT started with the session on synthesis and evaluation to reflect on action plan implementation of the first ToT program. Four participants shared their experience of localizing the training in their respective provinces. During the four-day training, the participants gained relevant knowledge and skills on the four topics on Trade Promotion through closely interacting with the resource persons and actively involving in the classroom activities. As part of the modular training method, all the participants are required to conduct small workshop in their respective work place to transfer the knowledge learnt during the training. The third ToT on International Trade Law will be held in early June 2016. 

The training was delivered by the Trade and Investment Facilitation (TIF) Department of MI. Mr. Madhurjya Kumar Dutta, Director (TIF), Mr. Anh Nguyen Quan, Program Specialist; Mr. Sa-nga Sattanun, Program Manager and Ms. Hao Wen, Program Coordinator delivered technical sessions respectively.

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.