THAILAND’S SUCCESS IN OVOP ECOSYSTEM TO BE SCALED UP IN CLV

Agricultural Development and Commercialization ,Sustainable Energy and Environment
Banking on the milestones of Thailand in implementing the “One Village One Product (OVOP)” and the potential of community and small and medium enterprises (SMEs) in the Greater Mekong Sub-region, Mekong Institute (MI), together with the AEM-METI Economic and Industrial Cooperation Committee (AMEICC), is implementing an eight-month project to support the OVOP ecosystem in Cambodia, Lao PDR and Vietnam (CLV). The Project Inception Workshop was virtually conducted on December 14, 2021.

Community products have played an important role in the rural economies, and community development has been an integral part of regional cooperation and integration in the Mekong subregion

He also shared how the project on “Technical Assistance for Community Development” will support farmers and SMEs in increasing the value of agricultural produce and the income of people in the rural area. The project will educate and coach its beneficiaries on how to further improve the quality of the products, improve on packaging and branding, design and develop their products with a higher value added, and enhance market access through better marketing strategies.

his project will contribute to the economic pillar of Mekong Industrial Development Vision 2.0 aiming at fostering micro, small and medium-enterprises (MSMEs) and narrowing the development gap between urban and rural areas through enhancing the capability of community enterprises and government officials to create value-added agriculture products

Attended by 21 government officials and members of the academe in CLV and Thailand, the Inception Workshop provided a platform for the participants to establish a network of professionals who will forward OVOP promotion and development in the region, intensifying the ‘South-South’ connections for future collaborations. The activity also presented how the project will replicate the success of Thailand in producing and marketing Processed Agricultural Products (PAPs). Priority products per country was also a part of the discussion, identifying possible SMEs and community enterprises who will become partners of the project.  

With agriculture as the major economy of GMS countries, the project is expected to promote OVOP for a shift to more innovative ways of adding value to agricultural produce and mitigate the negative impacts of weather variability in the volume and value of agricultural products in CLV. Given the same physical geography and economy, the transfer of knowledge and technical assistance from Thailand to CLV envisions positive outcomes. A series of training and coaching sessions will be organized until June of 2022.

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.