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STRENGTHENING SME COMPETITIVENESS AMIDST COVID-19

Trade and Investment Facilitation

With support from Mekong Institute, the Cambodia Chamber of Commerce (CCC) highlighted strategies and best practices to support small- and medium-sized enterprises at a national workshop on “Promoting SMEs through Cross-Border Trade: Enhance Firm Competitiveness in Post-COVID-19 in Cambodia” on November 25, 2020 in Phnom Penh.

Chaired by His Excellency Oknha Nguon Meng Tech, Director General of the CCC, 30 SME participations were briefed on supply chain management, competitiveness, customs clearance and inspection, and cross-border trade logistics regulations during the pandemic.  

In addition, experts presented Trade Map, a website developed by the International Trade Center containing empirical data on import and export worldwide for measuring product competitiveness of countries through the calculation of Revealed Comparative Advantage.

Workshop attendees expressed satisfaction at the end of the activity, collectively stating that the presentations of expert resource persons and the lively exchange of information among participants were helpful in enhancing their knowledge on cross-border and international trade.

The activity was completed as part of the “Upgrading Border Facilitation for Trade and Logistics Development” project, which is supported by the Lancang-Mekong Cooperation Special Fund.  

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.