SMART TOURISM AS A DRIVER OF ECONOMIC RECOVERY

Trade and Investment Facilitation

“With the help of technology, innovation, and cooperation, we can collectively enhance the effectiveness and competitiveness of our tourism industry so countries in the Mekong region can attain sustainability and resilience as we move towards economic recovery.”

This was the statement of Mr. Madhurjya Kumar Dutta, Mekong Institute (MI) Director of Trade and Investment Facilitation Department at the opening session of the “Sustainable and Smart Tourism in the Post-Pandemic” online regional workshop on November 16, 2020.

Supported by the Mekong-Republic of Korea Cooperation Fund, the regional workshop is the first capacity building activity led by MI under the “Sustainable and Smart Tourism Development in the Mekong Region,” which seeks to put forward innovative but safe measures that will spur inbound tourism into the region.

“Our priority is to enhance the resilience of the tourism sector, particularly local businesses, as they are the economic engines in Cambodia, Lao PDR, Myanmar, and Vietnam,” Mr. Dutta said.

During the five-day online workshop, 21 government officials and tourism sector representatives from Cambodia, Lao PDR, Myanmar, Thailand and Vietnam will be briefed on the current progress of sustainable and smart tourism. Discussions will also focus on innovative coping strategies for tourism stakeholders to maximize opportunities in a pandemic setting. In addition, tourism experts from the Mekong region and Republic of Korea (ROK) will pool country-specific recommendations to deepen cooperation between ROK and Mekong countries.

Implemented by MI with support from National Tourism Organizations, the Mekong Tourism Coordinating Office, and local destination management companies, the online training is part of a series of activities that will introduce smart tourism tools, techniques, and technologies through learning exchanges, structured learning visits, information-sharing, and adaption of best practices.   

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.