REGIONAL TRAINING ON TRADE EVENT PROMOTION HELD ON 22-26 AUGUST 2011

Trade and Investment Facilitation

The 5-day regional training on Trade Event promotion was held on 22nd August to 26th August 2011 at Mekong Institute, Khon Kaen. On the first day, the participants were warmly welcomed by Dr. Suchat Katima, MI Director. In his speech, Dr. Suchat also expressed his appreciation to Japanese Government for cooperating with MI on the two year project on Enhancing Provincial and Local Chambers of Commerce Capacities in Trade and Investment Facilitation along East West Economic Corridor (EWEC) funded under Japan ASEAN Integration fund (JAIF). 

Speaking at the inaugural session, Mr. Nagafusa Katsuya, First Secretary, Embassy of Japan in Thailand appreciated MI for successfully implementing the two year project on capacity development of CCIs along EWEC. Referring to the Training on trade events promotion, he mentioned the need of market diversification to reduce risk and to enhance negotiation power and the importance of expanding sources of revenue. 

The objective of the training programme was to understand the need and importance of export trade for business growth and expansion and to provide necessary skills to conduct trade events. 

The 5 day training deliberated on various aspects of trade promotion and the need and importance of SMEs for export market. The importance of opportunities for product market diversification was introduced so as to appreciate the promotion of local products and to draw up product competitiveness in the export market was outlined through presentation, role plays, games and discussion session. Different types of trade events were discussed with an aim to develop action plans for implementation in the provinces. 

As a final output of the workshop, three events are planned for implementation by the CCI and Business Associations in the EWEC provinces in the next 12 months. These are namely: 

EWEC week (Trade fair): to be organized with Provincial Trade Fair in Kalasin province, Thailand in Feb 2012 by CCI and BAs of Danang, Myewaddy (Kayin state) and Kalasin 

Buyer sellers meet in Savanakhet in December 2011 by CCI and BAs of Quan tri, Savanakhet and Mukdahan province 

Business Meet and buyer seller meet in November by CCI and BAs of Hue province, Mon state, Tak and Khon Kaen province. 

The training was conducted by experts from Indian Institute of Foreign Trade, New Delhi, UNESCAP and Trade and Investment Facilitation division of Mekong Institute. 

The training was attended by 35 participants from Chamber of commerce and industries, Industries federation, SME association, Officials from Government agencies involved in trade and investment promotion from EWEC countries. 

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.