Catherine Grenier, CEO of Destination Mekong, provided additional information on the new tourism app featuring a central database management system that includes customer reviews, images, stories, links to websites, deals, and other marketing materials for points of interest.
Dr. Sang-won Park of Kyung Hee University in Korea joined the event online for a discussion of the technical aspect of the new tourism application. Dr. Park shared insights into the unique cultural and sustainable emphasis provided by this application that differentiates it from existing products in the market. The application will be available on app stores, including Google Play and Apple.
Ms. Daisy Park, a Project Consultant, emphasized the importance of establishing linkages between cultural destinations, such as Hue, and Korea’s popular cultural brands in TV and music to increase Hue’s appeal to Korean travelers.
In his closing remarks, Director of the Department of Tourism, Mr. Nguyen Van Phuc thanked delegates and speakers for sharing knowledge and solutions to promote sustainable tourism.