MI ENGAGES WITH THE GUANGXI ZHUANG AUTONOMOUS REGION AND OTHER MEKONG COUNTRIES TO SCALE UP DIGITAL CONNECTIVITY FOR MSMES

Sustainable Energy and Environment

In a proactive move to empower Micro, Small, and Medium-Sized Entrepreneurs (MSMEs) in the Lancang-Mekong (LM) countries in navigating the digital realm amid a post-pandemic era, Mekong Institute (MI) brought together stakeholders from Cambodia, People’s Republic of China, Lao PDR, Myanmar, Thailand, and Viet Nam in a five-day regional training program on July 10-14, 2023 at the MI Headquarters in Khon Kaen, Thailand.

With support from China, the event marked a significant milestone as it saw the inaugural participation of the Guangxi Zhuang Autonomous Region, an integral part of the Greater Mekong Subregion (GMS), in MI’s regional training program.

The transformative training program featured two parts, including instructional sessions and structured learning visits (SLVs), attracting the participation of twenty-six (26) mid-level officials, academic representatives, and key MSME stakeholders across all six LM countries.

Through the training, MI highlighted the importance of embracing digital connectivity as a crucial aspect of revolutionizing MSMEs’ business operations in an era where consumer behaviors have rapidly evolved toward digital reliance. However, countries continue to face challenges such as inadequate infrastructure, political complexities, and cybersecurity apprehensions.

The training curriculum provided the participants with necessary information and lessons on digital connectivity through four extensive modules. The first module featured a presentation by Dr. Liu Yun, from the Research Center of Kunming University of Science and Technology, who introduced participants to the prevailing trends and digitalization landscape of MSMEs in LM countries.

Subsequent modules were led by esteemed professionals such as Mr. Tiat Jin Ooi, Founder & Principal Consultant of Curated Connectors in Singapore, who discussed the diverse digital platforms currently being utilized by MSMEs. Mr. Pongsak Sanitwong Na Ayuthaya, President & Founder of Wiz Me Magic Ltd., guided participants through enlightening sessions on digital branding and marketing strategies, empowering them to harness digital tools and platforms for market expansion.

An SLV to KKU-Innoprise, which is Khon Kaen University’s innovation hub, served as one of the highlights of the program. The learning visit provided participants with practical tools and best practices to catalyze the adoption of digital technologies.

The participants crafted in-country action plans as one of the concrete outcomes of the training. These action plans are designed to guarantee the dissemination of acquired knowledge from the training, ultimately benefiting their respective organizations and countries.

For more information on KKU-Innoprise, visit: here

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.