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INTERNATIONAL TRAINING PROGRAMME ON CONDUCTING EFFECTIVE TRADE EVENTS, JUNE 18-22, 2012

Trade and Investment Facilitation

On Monday of June 18, 2012, the Mekong Institute (MI) launched an International Training Programme entitled, Conducting Effective Trade Events. 

The training program aimed to increase participants understanding of the importance of export trade for business growth and expansion. 

A total of 18 participants from the ministries of commerce and industry, trade promotion agencies, chambers of commerce, business associations and private sectors of Lao PDR, Myanmar, Thailand, PR China and Papua New Guinea joined the training program. 

Participants developed the planning skills needed to conduct effective trade events and monitor the success of such events. Due to the scope of countries involved, the training course provided all involved with the opportunity to see and learn about different kinds of best practices with regards to conducting trade events. 

Upon completion, participants were expected to be able to identify potential export products from their respective regions and understand the export and import patterns of these selected products. 

The training course ran from June 18-22, 2012 at the MI Residential Training Center in Khon Kaen, Thailand.

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.