GRASPING GMS AS TOURIST DESTINATION: KKUIC LEARNING FROM MI GMS TOURISM AND CULTURES

To increase their understanding of tourism development and cultures in the Greater Mekong Sub-region (GMS), students from Khon Kaen University International College (KKUIC), led by Ms. Chonlada Pharino, a lecturer in Tourism Management Program, visited Mekong Institute (MI) on January 7th, 2014. 

Mekong Institute (MI) contributes to the GMS human resource development through training, learning, and sharing its expertise on different issues, including those related to tourism and cultures in the GMS area. Therefore, these undergraduate students sought to learn from MI as they are embarking on projects focusing on tourism within Cambodia, Laos, Myanmar, Vietnam and Thailand (CLMTV). 

During the visit, students were provided with overview of the region as well as its potential economic development, and each GMS country’s background. 

GMS comprises of Cambodia, Lao PDR, Myanmar, Vietnam, Thailand and two provinces of P.R. China, which are rich with diverse natural resources, eco-tourist attractions and cultures. It possesses high potential to be the world’s ‘single tourist destination.’ The idea of promoting the region to be the single tourist destination will not only put the region in the global stage, but also boost economic growth in the region. However, this goal cannot be achieved if each GMS country develops its tourist sector without a joint regional strategic plan. 

To make such idea a reality, cooperation among the GMS countries is vital. Therefore, the ‘GMS Economic Cooperation Program’ is initiated, which includes nine areas of focus. Tourism, which has strategies based on sustainable tourism development principles, is one of those areas. These core principles require the strategy implementation to be economically viable, ecologically sound, and poses minimal negative social impacts on the local community. 

Upon the completion of the presentation on GMS’ overview, each GMS national staff was invited to demonstrate each country’s culture followed by a Q&A session. 

At the end of the visit, KKUIC thanked MI for its contribution and support to the students’ learning during the visit.

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Mrs. Guohua Liu

Director, Sustainable Energy & Environment (SEE) Department

Mrs. Liu Guohua is the Director of the Sustainable Energy and Environment Department at the Mekong Institute. Prior to this role, she worked in the Department of International Economic Affairs at the Ministry of Foreign Affairs of China, where she played a key role in shaping and implementing China’s cooperation strategies with UN development agencies. During this time, Mrs. Liu was actively involved in advancing initiatives related to the Sustainable Development Goals (SDGs), with a focus on climate change and green development. Additionally, she contributed to the evaluation of projects funded by various Chinese initiatives, such as the Global Development and South-South Cooperation Fund, Lancang-Mekong Cooperation Special Fund, etc.

In addition to her work in the Department of International Economic Affairs, Mrs. Liu has an extensive diplomatic background. She spent 7 years in the Department of African Affairs, followed by a 4-year tenure at the Chinese Embassy in Lao PDR, where she gained deep expertise in both Southeast Asian and African affairs. These diverse experiences have played a crucial role in shaping her approach to sustainable development and international collaboration, particularly in building regional partnerships and tackling global challenges like climate change.

She holds a Master’s degree in Economics, with a specialization in Finance, from the Central University of Finance and Economics, and a Bachelor’s degree in Economics, specializing in International Economics and Trade, from the Shanghai University of International Business and Economics.