ANALYSIS OF CONSTRAINTS FACED BY STAKEHOLDERS TOWARDS A SUCCESSFUL VALUE CHAIN: CASE STUDY OF POMELO IN YANGON REGION

Written by Mekong Institute

This study focuses on the constraints faced by all the stakeholders of the current pomelo value chain process: growers, collectors, wholesalers and retailers, particularly the smallholder farmers and their access to the modern markets to achieve proper value chain in Yangon Region, Myanmar. Within recent years, pomelo has become a potential export item in Myanmar. Yet the current value chain process of pomelo from growers to export market has several constraints and is underdeveloped. Accordingly, this study explores the internal and external factors affecting the production and distribution of each stakeholder, their costs and profit margins. From this study, retailers incur the highest costs while the wholesalers gain the largest profit margin among stakeholders. For development of a proper value chain in the pomelo export market in Myanmar growers play the vital role. Improving technology, knowledge, collaboration, access to markets and access to financial capital for the growers are indispensable.   

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